Check the case study on website design and custom graphics for Faction, the multi-cloud data services platform that connects users to best-in-class services from multiple cloud providers simultaneously.
Faction is the multi-cloud data services platform. It is a cutting-edge solution that enables businesses to seamlessly manage and leverage data across multiple cloud environments. By providing a unified interface, this platform aims to simplify data integration, security, governance, and analytics across various cloud providers. The task was to design and build a website that is built for SEO. There were several SEO issues with the current website including mobile responsiveness, site hierarchy and crawlability, template limitations, and page speed (mobile currently scores 16 out of 100; desktop currently scores 56 out of 100). I designed and build an effective user experience that addressed these current pain points.
In addition to addressing SEO pain points, I also improved overall design and messaging. These improvements will significantly contribute to converting prospects. In addition to addressing SEO pain points, I also improved overall design and messaging. These improvements were significantly contribute to converting prospects.
To begin the design process, I conducted research to identify the specific demographics and characteristics of Faction's target audience, their needs, preferences, and pain points. This helps in creating a user-friendly website that caters to the specific needs of the audience.
I analyzed website analytics data to understand user behavior, popular pages, and areas where users might encounter difficulties or drop off of current website. This provided insights into user preferences and areas for improvement and studied competitors to identify best practices, assess their strengths and weaknesses, and identify opportunities for differentiation.
The main key objectives were:
I mapped out user journeys for each persona, outlining the steps they would take when visiting the website, from initial research to book an intro call. Identified touchpoints, potential pain points, and opportunities to provide valuable information or support.
I created a clear and hierarchical sitemap that organized the content and functionality of the website. Main sections included:
I tried to create a visually appealing, user-friendly, and informative platform that effectively showcases the services and instills trust in potential users. Here are some key considerations for web design I used:
1. Clear and Intuitive Navigation: I designed the website with a clear and intuitive navigation menu that allows visitors to easily find the information they need. I used logical categories and subcategories to organize content, ensuring a smooth user experience.
2. Responsive Design: I designed the website is responsive and compatible with different devices and screen sizes. This allows users to access the site seamlessly from desktops, laptops, tablets, and mobile devices.
3. Consistent Branding: I used existing branding elements such as colors, fonts, and logos throughout the website to reinforce brand identity. It helps visitors recognize and associate the website with the cloud solution platform.
4. Engaging Visuals: I created illustrations that would communicate the messaging in a visually compelling and sophisticated way.
I created a unique icon set that paired very well with other elements of the UI design. The icons are versatile and can be used consistently through out the website and other marketing material.
5. Concise and Compelling Content: I crafted clear and concise content that effectively communicates the value proposition of the cloud solution platform and highlighted key features, benefits, and use cases in a compelling manner to capture the attention of visitors.
6. Technical Information and Documentation: By creating custom graphic elements I provided comprehensive technical information, documentation, and support resources for users who require in-depth knowledge of the platform.
7. Security and Trust: I emphasized the platform's security measures and certifications to instill confidence in potential users and highlighted the industry certifications, compliance standards.
8. Customer Testimonials and Case Studies: I showcased customer testimonials, success stories, and case studies to demonstrate the effectiveness and real-world applications of the cloud solution platform. This builds trust and credibility among potential customers.
9. Speed and Performance: I optimized the website's loading speed and overall performance to provide a smooth browsing experience. I minimized unnecessary plugins and compressed images to ensure fast page loading times.
Our site speed has increased considerably since launch which will help improve our organic search channel and keep users on the site for longer
Brittany Gunter,Director of Marketing, Faction
In conclusion, I created a well-designed website for Faction that now showcases the platform's capabilities, attracts and engages visitors, and drives conversions. The strong messaging combined with quality graphics were a game-changer - it gives Faction team the power to make changes on a whim.
We have so many more indexed pages now. Before the website rebrand, Google was reporting that only 148 pages were being indexed and regularly crawled by Google. This substantially increased post-launch by 175 additional pages. More indexed pages mean more keywords we are able to rank for, expanding our brand reach across Google's search engine and allowing more prospects to find Faction.
Brittany Gunter,Director of Marketing, Factio
